DTC E-commerce Brand
DTC Wellness Brand — Los Angeles
Micro-batch, fast launch
❗ The Challenge
A Los Angeles DTC wellness founder wanted to launch an oud bracelet + roll-on oil duo on Shopify with branded packaging at micro-batch volume (10–50 units/SKU). Most agarwood suppliers refused MOQs under 200 units; bigger ones wouldn't customise the box at small volumes. Capital constraint: under $4 k for the full duo SKU launch.
✓ Our Solution
AgarwoodTown ran the order at the standard 10-set MOQ for bracelets and 10 g MOQ for oil, used existing high-resolution SKU images for the founder's product page, and printed branded outer-boxes in three batches of 50 (one per launch wave). Total invested capital under $4 k for a complete duo SKU launch ready to ship from a US 3PL.
📐 Buyer Profile
- Order Volume
- 50 units/SKU launch, scaled to 200 units/SKU after PMF
- Timeline
- 8-week launch sprint to first product live on Shopify
- MOQ
- 10 units/SKU
Live Week 9
First sale recorded 9 weeks after the brief — within the launch sprint window.
4× Reorder by Month 4
Scaled from 10-unit launch to 200-unit reorders after product-market fit hit.
Sub-$4 k Capital
Complete duo SKU launch under $4 k including custom outer-box printing.
⚠ What was hard
Our first Shopify A/B test showed the bracelet outperformed the oil 4 : 1, but the roll-on packaging was eating 60 % of the oil's wholesale price. We redesigned the cap to a screw-top vial — saved $1.80/unit and improved their margin by 14 points. Took two iterations and an extra two weeks.
“Most suppliers laughed at our 10-unit launch volume. AgarwoodTown took the order, helped us redesign the roll-on cap when our unit economics didn't work, and we're now on our fourth reorder.”
— J. Reyes, Founder, DTC wellness brand based in Los Angeles
Ready to Write Your Own Success Story?
OEM production slots book ~6 weeks out. Wholesale stock ships in 5–7 business days. Tell us your case — product, volume, destination, launch window — and we reply within 24 hours with a specific quote and timeline.
We work with vetted buyers. New accounts are asked to share a company registration and intended market — this protects both parties and keeps our supply chain clean.